It helps faculty and researchers to improve their research output by reducing the risk of manuscript rejection due to linguistic or structural reasons and ensuring appropriate journal selection.
It encourages faculty, researchers, postdocs, and full time PhD students to publish their research outcomes in high quality journals by covering mandatory open access fees/extra page charges.
It encourages faculty and researchers to disseminate high-quality scholarly works and activities by authoring or editing a scholarly monograph, or translating research-oriented books.