Project Details

Banking System Goes Digital: Acceptance of Fintech Services by Households of Saudi Arabia

PI: Abul Hassan

Col: Mohammed Sohail

Saudi Arabia is falling behind its peers in adopting new digital technology and financial services offered by non-bank high-tech start-up. Reviewing literature on Fintech digital transformation and technology acceptance models, the proposed study aims to investigate the extent of fintech services adoption by households in Saudi Arabia. The proposed study aims to gather primary data from respondents in Saudi Arabia. The proposed study will make a valuable contribution given that there is a paucity of research of this kind. The findings of this study are expected to make valuable contribution to managerial practice.