Experimental Research Methods Workshop By Dr. Ellie Ismagilova.
On 23 November 2025, Dr. Ellie Ismagilova, Senior Lecturer in Marketing at Swansea University, delivered a highly engaging one-day Experimental Research Methods Workshop as part of her Ibn Sina Scholarship visit. The session attracted over 30 participants and combined theoretical insights with practical, hands-on guidance. Attendees explored the fundamentals of experimental design, discussed real-world research applications, and engaged in lively interactive discussions throughout the day. The workshop provided a strong methodological foundation for researchers interested in adopting experimental approaches in their work, and many participants are now beginning to develop their own experimental research ideas. Feedback was overwhelmingly positive, with participants highlighting the workshop’s clarity, relevance, and practical value in shaping their future research journeys.