Dr. Obaid Mobarak Al-Shuridah holds a Ph.D. degree in marketing from Southern Illinois University, USA. He is currently an associate professor of marketing at the Department of Management and Marketing, Business School, King Fahd University of Petroleum & Minerals, Saudi Arabia. His research interests include consumer behavior, customer relationship management, individual sustainability in the context of consumer behavior, and consumers' adoption of technology. He has conducted several consultations on marketing-related issues in several industries. I believe fintech and consumer behavior can be closely integrated in research; I am targeting this area of research as one of my upcoming research topics. Research collaboration has no boundaries or limits.