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The recent surge in popularity of generative artificial intelligence (AI)-based tools has ignited a many discussion about their potential impact on education. This talk will unravel the intricate connections between generative AI and learning analytics, delving into three key aspects of their dynamic interplay. Firstly, generative AI introduces new forms of data that can be used in learning analytics. Secondly, learning analytics provides valuable methodologies to evaluate and enhance the impact of generative AI in education. By analyzing the effectiveness of generative AI-powered interventions, learning analytics can steer the development of more impactful educational tools and strategies. Thirdly, generative AI offers powerful techniques that can transform learning analytics. The talk will draw upon several empirical studies that directly inform conceptualizations of skills, assessment and measurement, personalized feedback and scaffolding, design of tools, and policy. By examining the bidirectional relationship between generative AI and learning analytics, the talk will provide a comprehensive understanding of their synergistic potential to transform education.