Event Details

The Effect of Two Attitudinal Ambivalence on the Relationship between Privacy Concerns and Information Provision in E-Commerce

Presenter: Dr. Jongate Yu

Organized by: IRC for Finance and Digital Economy
15 Mar 2022 @ 11:00 AM

  • Attitudinal ambivalences moderate the effect of privacy concerns on information provision.
  • Identify two different types of attitudinal ambivalence related to privacy concerns: attitudinal ambivalence of privacy risk and benefit; attitudinal ambivalence of online vendor’s proper and improper data handling.
  • Data analysis results show that attitudinal ambivalence of proper and improper data handling weakens the effect of privacy concerns, whereas the effect of attitudinal ambivalence of privacy risk and benefit is non-linear.